{
  "release": "release-9002cb1e255e1362b47e",
  "accepted_count": 11,
  "accepted_at": "2026-10-29T23:12:31.916675+00:00",
  "scope": "Reviewed knowledge for experimental workflows; no automatic change to every ad generation.",
  "items": [
    {
      "id": "rules/rapid_resolution",
      "title": "Make the visual puzzle resolve quickly",
      "instruction": "Make the visual puzzle understandable with a short headline or a small amount of context. Aim for an immediate aha; prolonged confusion weakens the concept.",
      "value": {
        "text": "Make the visual puzzle understandable with a short headline or a small amount of context. Aim for an immediate aha; prolonged confusion weakens the concept.",
        "review_questions": [
          "What is initially puzzling?",
          "What information resolves it?",
          "Can the image and resolving text be understood together quickly?"
        ]
      },
      "applicability": [
        "Concepts that create a visual puzzle."
      ],
      "exceptions": [
        "Speed is a qualitative design goal, not a measured time threshold."
      ],
      "stages": [
        "concept",
        "copy",
        "critique"
      ],
      "kind": "rule"
    },
    {
      "id": "mechanisms/literalize_the_wordplay",
      "title": "Literalize the wordplay",
      "instruction": "Start with a tagline tied to the audience’s pain point. Visualize a figurative phrase as an absurd literal scene, then use the headline to reveal the intended relationship. Judge the image and wording together.",
      "value": {
        "name": "Literalize the wordplay",
        "definition": "Turn a figurative message about an audience pain point into an absurd literal scene. The headline reveals the intended relationship.",
        "steps": [
          "Identify the audience and specific pain point.",
          "Write the message or tagline to communicate.",
          "Explore literal interpretations of its wordplay.",
          "Choose a striking interpretation whose meaning becomes clear with the headline.",
          "Check that the image is readable and its composition supports the idea."
        ]
      },
      "applicability": [
        "Headline-unlocked wordplay concepts."
      ],
      "exceptions": [
        "Other approaches, including contextual reverse interrupts, can use a different construction."
      ],
      "stages": [
        "concept",
        "copy",
        "art_direction",
        "critique"
      ],
      "kind": "mechanism"
    },
    {
      "id": "rules/avatar_problem_first",
      "title": "Start with the audience’s actual problem",
      "instruction": "Identify the audience, their actual problem and the angle they relate to before inventing the visual. Build the image around that problem so a short sentence makes the relationship click.",
      "value": {
        "text": "Identify the audience, their actual problem and the angle they relate to before inventing the visual. Build the image around that problem so a short sentence makes the relationship click.",
        "brief_fields": [
          "audience",
          "specific_problem",
          "relevant_angle",
          "intended_message"
        ]
      },
      "applicability": [],
      "exceptions": [],
      "stages": [
        "research",
        "concept",
        "copy"
      ],
      "kind": "rule"
    },
    {
      "id": "definitions/reverse_pattern_interrupt",
      "title": "Reverse pattern interrupt",
      "instruction": "A reverse pattern interrupt places an ordinary, familiar element in an unexpected advertising context. The mismatch and surrounding product context create the realization.",
      "value": {
        "text": "A reverse pattern interrupt places an ordinary, familiar element in an unexpected advertising context. The mismatch and surrounding product context create the realization.",
        "distinction": "This is a contextual approach; it can work without an impossible scene.",
        "example_pattern": "An everyday notification appears above a product cart, revealing an unexpected use of the money mentioned."
      },
      "applicability": [
        "Use for generation when the experiment brief selects the contextual/reverse approach."
      ],
      "exceptions": [],
      "stages": [
        "concept",
        "art_direction",
        "critique"
      ],
      "kind": "definition"
    },
    {
      "id": "rules/retargeting_light_humor_only",
      "title": "Use a lighter approach for retargeting",
      "instruction": "For retargeting audiences, generally favor clear product and offer messaging. When using a pattern interrupt, favor light humor and generally avoid shock. Include a genuine offer incentive or urgency when appropriate.",
      "value": {
        "text": "For retargeting audiences, generally favor clear product and offer messaging. When using a pattern interrupt, favor light humor and generally avoid shock. Include a genuine offer incentive or urgency when appropriate.",
        "scope": "Retargeting audiences and campaigns.",
        "offer_note": "A free-shipping threshold is a purchase incentive; it does not establish a deadline."
      },
      "applicability": [
        "Retargeting audiences."
      ],
      "exceptions": [
        "This is contextual guidance, not an absolute ban on other approaches."
      ],
      "stages": [
        "concept",
        "art_direction",
        "copy",
        "critique"
      ],
      "kind": "rule"
    },
    {
      "id": "rules/funnel_stage_applicability",
      "title": "Match the concept to audience awareness",
      "instruction": "Pattern interrupts can address problem-unaware, problem-aware or solution-aware audiences. Bottom-of-funnel use is generally less typical but remains possible; choose the approach for the audience and objective.",
      "value": {
        "text": "Pattern interrupts can address problem-unaware, problem-aware or solution-aware audiences. Bottom-of-funnel use is generally less typical but remains possible; choose the approach for the audience and objective.",
        "awareness_terms": {
          "problem_unaware": "Does not yet recognize the relevant problem.",
          "problem_aware": "Recognizes the problem and seeks a solution.",
          "solution_aware": "Knows the kind of solution wanted and is choosing a specific offering."
        },
        "distinction": "Audience awareness and funnel position are related planning dimensions, not interchangeable labels."
      },
      "applicability": [],
      "exceptions": [],
      "stages": [
        "research",
        "concept"
      ],
      "kind": "rule"
    },
    {
      "id": "evaluation_cases/moth_vending_headline_unlock",
      "title": "Moth at the vending machine",
      "instruction": "Use this reference to understand the classification and reasoning; develop original work for the current brand.",
      "value": {
        "classification": "pattern_interrupt_positive",
        "visual": "A person has moth wings and antennae while leaning toward a lit vending machine.",
        "headline": "Drawn to the vending machine every night?",
        "initial_puzzle": "Why does this person have moth features?",
        "resolution": "The person represents a moth drawn to the vending machine’s light.",
        "offering_connection": "A meal-shake alternative is presented.",
        "rule_links": [
          "headline_dependency",
          "rapid_resolution"
        ]
      },
      "applicability": [],
      "exceptions": [],
      "stages": [
        "critique"
      ],
      "kind": "evaluation_case"
    },
    {
      "id": "evaluation_cases/lunch_everyone_not_pattern_interrupt",
      "title": "Everyone has had lunch except you",
      "instruction": "Use this reference to understand the classification and reasoning; develop original work for the current brand.",
      "value": {
        "classification": "not_pattern_interrupt",
        "visual": "A person works at a laptop with an empty plate, surrounded by pets and plants.",
        "headline": "Everyone here has had lunch except you.",
        "interpretation": "Acceptable problem-focused advertising; it is explicitly outside the pattern-interrupt examples.",
        "awareness_fit": "Tentatively problem-unaware.",
        "classification_reason": "No definitive reason for this classification is established.",
        "rule_links": []
      },
      "applicability": [],
      "exceptions": [],
      "stages": [
        "critique"
      ],
      "kind": "evaluation_case"
    },
    {
      "id": "evaluation_cases/crash_dummy_wordplay",
      "title": "Crash-test dummy at a desk",
      "instruction": "Use this reference to understand the classification and reasoning; develop original work for the current brand.",
      "value": {
        "classification": "pattern_interrupt_positive",
        "visual": "A crash-test dummy in office clothing collapses at a desk in a crash-test setting.",
        "headline": "Skip lunch and you crash at your desk.",
        "initial_puzzle": "Why is a crash-test dummy in an office scene?",
        "resolution": "The literal crash illustrates the figurative energy crash from skipping lunch.",
        "mechanism": "literalize_the_wordplay",
        "rule_links": [
          "headline_dependency",
          "rapid_resolution"
        ]
      },
      "applicability": [],
      "exceptions": [],
      "stages": [
        "critique"
      ],
      "kind": "evaluation_case"
    },
    {
      "id": "evaluation_cases/lonely_hearts_less_absurd",
      "title": "Lonely Hearts newspaper",
      "instruction": "Use this reference to understand the classification and reasoning; develop original work for the current brand.",
      "value": {
        "classification": "pattern_interrupt_boundary",
        "visual": "A newspaper personal ad describes a tired chef seeking a quick, filling meal; a meal shake responds as a match.",
        "interpretation": "An unusual format and the personal-ad/meal mismatch create the interruption.",
        "relative_absurdity": "Less absurd than the moth and crash-test examples; no numerical intensity rating is established.",
        "scope": "A broader pattern-interrupt example, not an anchor for the high-intensity brief.",
        "rule_links": []
      },
      "applicability": [],
      "exceptions": [],
      "stages": [
        "critique"
      ],
      "kind": "evaluation_case"
    },
    {
      "id": "evaluation_cases/mom_text_reverse_retargeting",
      "title": "Mom’s grocery money becomes candles",
      "instruction": "Use this reference to understand the classification and reasoning; develop original work for the current brand.",
      "value": {
        "classification": "reverse_pattern_interrupt_retargeting",
        "visual": "A notification says Mom sent $80 for groceries, above a cart containing a $79 candle duo and a free-shipping threshold of $75.",
        "initial_puzzle": "Why is a personal notification part of this product ad?",
        "resolution": "Grocery money is spent on a non-grocery product; the mismatch supplies the joke.",
        "approach": "Familiar interface in an unexpected advertising context, delivered with light humor.",
        "offer_connection": "Free shipping over a threshold provides an incentive.",
        "rule_links": [
          "retargeting_light_humor_only"
        ]
      },
      "applicability": [],
      "exceptions": [],
      "stages": [
        "critique"
      ],
      "kind": "evaluation_case"
    }
  ],
  "baseline": {
    "definitions": {
      "pattern_interrupt": {
        "text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.",
        "definition_version": "headline-unlock-v2"
      },
      "adapter": {
        "text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity."
      },
      "reverse_pattern_interrupt": {
        "text": "A reverse pattern interrupt places an ordinary, familiar element in an unexpected advertising context. The mismatch and surrounding product context create the realization.",
        "distinction": "This is a contextual approach; it can work without an impossible scene.",
        "example_pattern": "An everyday notification appears above a product cart, revealing an unexpected use of the money mentioned."
      }
    },
    "adapters": {
      "light_humor": {
        "name": "light humor",
        "definition": "Gentle comic timing without ridicule. Scene intensity comes from the selected variant and target.",
        "origin": "existing experimental catalog"
      },
      "slapstick": {
        "name": "slapstick",
        "definition": "Harmless physical mishap or comic action; no injury or humiliation.",
        "origin": "existing experimental catalog"
      },
      "bizarre": {
        "name": "bizarre",
        "definition": "Uncanny, alien emotional delivery; not a synonym for how absurd the central premise is.",
        "origin": "existing experimental catalog"
      },
      "deadpan": {
        "name": "deadpan",
        "definition": "Everyone treats the impossible event as entirely routine, with restrained expressions.",
        "origin": "existing experimental catalog"
      },
      "ceremonial_formality": {
        "name": "ceremonial formality",
        "definition": "The impossible event is enacted with earnest ritual, protocol or ceremony.",
        "origin": "existing experimental catalog"
      },
      "operatic_melodrama": {
        "name": "operatic melodrama",
        "definition": "Exaggerated theatrical emotion or performance makes the central relation vivid.",
        "origin": "existing experimental catalog"
      },
      "documentary_seriousness": {
        "name": "documentary seriousness",
        "definition": "Participants behave as though the event deserves sober factual documentation.",
        "origin": "existing experimental catalog"
      },
      "naive_wonder": {
        "name": "naive wonder",
        "definition": "An earnest sense of discovery or innocent curiosity shapes the action.",
        "origin": "existing experimental catalog"
      },
      "uncomfortable_politeness": {
        "name": "uncomfortable politeness",
        "definition": "Participants maintain social courtesies despite the impossible situation.",
        "origin": "existing experimental catalog"
      },
      "misplaced_professionalism": {
        "name": "misplaced professionalism",
        "definition": "People apply meticulous professional conduct in a wildly unsuitable context.",
        "origin": "existing experimental catalog"
      }
    },
    "mechanisms": {
      "escalate_the_workaround": {
        "name": "Escalate the workaround",
        "definition": "Push a relevant compensation to an impossible extreme; the headline identifies what it compensates for."
      },
      "show_behavior_indirectly": {
        "name": "Show behavior indirectly",
        "definition": "Reveal the behavior through impossible evidence or consequences; headline reveals the missing cause."
      },
      "substitute_within_a_ritual": {
        "name": "Substitute within a ritual",
        "definition": "Put a radically inappropriate thing into a recognizable ritual slot; headline explains the substitution."
      },
      "cast_the_behavior": {
        "name": "Cast the behavior",
        "definition": "Give an agent or role to a behavior, then make it act impossibly; headline reveals what it represents."
      },
      "literalize_the_wordplay": {
        "name": "Literalize the wordplay",
        "definition": "Turn a figurative message about an audience pain point into an absurd literal scene. The headline reveals the intended relationship.",
        "steps": [
          "Identify the audience and specific pain point.",
          "Write the message or tagline to communicate.",
          "Explore literal interpretations of its wordplay.",
          "Choose a striking interpretation whose meaning becomes clear with the headline.",
          "Check that the image is readable and its composition supports the idea."
        ]
      }
    }
  },
  "runs": [
    {
      "id": "B18",
      "why": "A cold, problem-aware audience is given an offering-relevant wordplay puzzle. The brief explicitly selects literalization and deadpan delivery; retargeting guidance is omitted.",
      "brief": {
        "funnel": "tof",
        "awareness": "problem_aware",
        "audience_temperature": "cold",
        "creative_approach": "pattern_interrupt",
        "pattern_interrupt_variant": "headline_unlock",
        "adapters": [
          "deadpan"
        ],
        "mechanism": "literalize_the_wordplay",
        "intensity_target": 10
      },
      "brands": [
        {
          "name": "Fellow",
          "offering": "Stagg EKG Pro electric pour-over kettle",
          "types": [
            "physical product"
          ],
          "url": "https://fellowproducts.com/products/stagg-ekg-electric-pour-over-kettle"
        },
        {
          "name": "Duggie",
          "offering": "custom static ad creative subscription; signup waitlist",
          "types": [
            "service",
            "subscription"
          ],
          "url": "https://duggie.io/"
        },
        {
          "name": "Texas Tree Surgeons",
          "offering": "tree trimming and tree care",
          "types": [
            "service"
          ],
          "url": "https://texastreesurgeons.com/"
        },
        {
          "name": "West Shore Home",
          "offering": "home remodeling and installation",
          "types": [
            "service",
            "physical product"
          ],
          "url": "https://westshorehome.com/"
        },
        {
          "name": "Exercism",
          "offering": "free coding practice and mentoring",
          "types": [
            "digital product",
            "educational course"
          ],
          "url": "https://exercism.org/"
        },
        {
          "name": "Doherty Nutrition",
          "offering": "individual nutrition counseling",
          "types": [
            "service"
          ],
          "url": "https://dohertynutrition.com/"
        },
        {
          "name": "JuggernautAI",
          "offering": "personalized strength training app",
          "types": [
            "software",
            "subscription"
          ],
          "url": "https://www.juggernautai.app/"
        }
      ],
      "contexts": [
        {
          "stage": "art_direction",
          "model_input": {
            "stage": "art_direction",
            "instruction_text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.\nAn optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity.\nCheck whether the headline supplies a missing relationship or merely captions an already obvious visual joke.\nKeep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating.\nStart with a tagline tied to the audience’s pain point. Visualize a figurative phrase as an absurd literal scene, then use the headline to reveal the intended relationship. Judge the image and wording together.\nApplies when: Headline-unlocked wordplay concepts.\nExceptions: Other approaches, including contextual reverse interrupts, can use a different construction.",
            "values": {
              "definitions": {
                "pattern_interrupt": {
                  "text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.",
                  "definition_version": "headline-unlock-v2"
                },
                "adapter": {
                  "text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity."
                }
              },
              "rules": {
                "headline_dependency": {
                  "text": "Check whether the headline supplies a missing relationship or merely captions an already obvious visual joke."
                },
                "target_is_not_observation": {
                  "text": "Keep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating."
                }
              },
              "adapters": {
                "deadpan": {
                  "name": "deadpan",
                  "definition": "Everyone treats the impossible event as entirely routine, with restrained expressions."
                }
              },
              "mechanisms": {
                "literalize_the_wordplay": {
                  "name": "Literalize the wordplay",
                  "definition": "Turn a figurative message about an audience pain point into an absurd literal scene. The headline reveals the intended relationship.",
                  "steps": [
                    "Identify the audience and specific pain point.",
                    "Write the message or tagline to communicate.",
                    "Explore literal interpretations of its wordplay.",
                    "Choose a striking interpretation whose meaning becomes clear with the headline.",
                    "Check that the image is readable and its composition supports the idea."
                  ]
                }
              },
              "intensity_anchors": {},
              "evaluation_cases": {},
              "configuration": {
                "intensity_target": 10,
                "require_headline_unlock": true,
                "allow_custom_adapters": true,
                "definition_version": "headline-unlock-v2"
              }
            },
            "example_use": "Examples illustrate classification and reasoning. Create original brand-specific work; use substantiated brand facts. They are not evidence of advertising performance.",
            "brief_scope": "Generate the selected headline-unlocked visual puzzle; intensity is a requested target, not an observed rating.",
            "brief": {
              "funnel": "tof",
              "awareness": "problem_aware",
              "audience_temperature": "cold",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "deadpan"
              ],
              "mechanism": "literalize_the_wordplay",
              "intensity_target": 10
            },
            "audience_context": {
              "awareness": "problem_aware",
              "meaning": "Recognizes the problem and seeks a solution."
            }
          },
          "selection": {
            "policy_version": "conditional-context-v1",
            "policy_sha256": "5c8fce0accf4beb064d880e1a4bacc6231835aed033aec81934d633f1aaed39d",
            "brief": {
              "funnel": "tof",
              "awareness": "problem_aware",
              "audience_temperature": "cold",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "deadpan"
              ],
              "mechanism": "literalize_the_wordplay",
              "intensity_target": 10
            },
            "stage": "art_direction",
            "decisions": [
              {
                "item": "definitions/pattern_interrupt",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/adapter",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/reverse_pattern_interrupt",
                "included": false,
                "reason": "Brief does not match this item's condition. Definition matches the selected approach/variant."
              },
              {
                "item": "rules/headline_dependency",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/target_is_not_observation",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/rapid_resolution",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/avatar_problem_first",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/retargeting_light_humor_only",
                "included": false,
                "reason": "Brief does not match this item's condition. Retargeting audience explicitly selected."
              },
              {
                "item": "rules/funnel_stage_applicability",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "adapters/light_humor",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/slapstick",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/bizarre",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/deadpan",
                "included": true,
                "reason": "This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/ceremonial_formality",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/operatic_melodrama",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/documentary_seriousness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/naive_wonder",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/uncomfortable_politeness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/misplaced_professionalism",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/escalate_the_workaround",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/show_behavior_indirectly",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/substitute_within_a_ritual",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/cast_the_behavior",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/literalize_the_wordplay",
                "included": true,
                "reason": "This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "evaluation_cases/moth_vending_headline_unlock",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lunch_everyone_not_pattern_interrupt",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/crash_dummy_wordplay",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lonely_hearts_less_absurd",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/mom_text_reverse_retargeting",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "configuration/intensity_target",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/require_headline_unlock",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/allow_custom_adapters",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/definition_version",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "rules/funnel_stage_applicability/awareness_terms/problem_aware",
                "included": true,
                "reason": "Only the accepted explanation of the selected awareness level is relevant here."
              }
            ],
            "model_input_sha256": "da4b0634e4cddd7bf53e28b5afe9c8ba49f5a482209ad3cd009aa871fe380658"
          }
        },
        {
          "stage": "concept",
          "model_input": {
            "stage": "concept",
            "instruction_text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.\nAn optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity.\nCheck whether the headline supplies a missing relationship or merely captions an already obvious visual joke.\nKeep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating.\nMake the visual puzzle understandable with a short headline or a small amount of context. Aim for an immediate aha; prolonged confusion weakens the concept.\nApplies when: Concepts that create a visual puzzle.\nExceptions: Speed is a qualitative design goal, not a measured time threshold.\nIdentify the audience, their actual problem and the angle they relate to before inventing the visual. Build the image around that problem so a short sentence makes the relationship click.\nPattern interrupts can address problem-unaware, problem-aware or solution-aware audiences. Bottom-of-funnel use is generally less typical but remains possible; choose the approach for the audience and objective.\nStart with a tagline tied to the audience’s pain point. Visualize a figurative phrase as an absurd literal scene, then use the headline to reveal the intended relationship. Judge the image and wording together.\nApplies when: Headline-unlocked wordplay concepts.\nExceptions: Other approaches, including contextual reverse interrupts, can use a different construction.",
            "values": {
              "definitions": {
                "pattern_interrupt": {
                  "text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.",
                  "definition_version": "headline-unlock-v2"
                },
                "adapter": {
                  "text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity."
                }
              },
              "rules": {
                "headline_dependency": {
                  "text": "Check whether the headline supplies a missing relationship or merely captions an already obvious visual joke."
                },
                "target_is_not_observation": {
                  "text": "Keep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating."
                },
                "rapid_resolution": {
                  "text": "Make the visual puzzle understandable with a short headline or a small amount of context. Aim for an immediate aha; prolonged confusion weakens the concept.",
                  "review_questions": [
                    "What is initially puzzling?",
                    "What information resolves it?",
                    "Can the image and resolving text be understood together quickly?"
                  ]
                },
                "avatar_problem_first": {
                  "text": "Identify the audience, their actual problem and the angle they relate to before inventing the visual. Build the image around that problem so a short sentence makes the relationship click.",
                  "brief_fields": [
                    "audience",
                    "specific_problem",
                    "relevant_angle",
                    "intended_message"
                  ]
                },
                "funnel_stage_applicability": {
                  "text": "Pattern interrupts can address problem-unaware, problem-aware or solution-aware audiences. Bottom-of-funnel use is generally less typical but remains possible; choose the approach for the audience and objective.",
                  "awareness_terms": {
                    "problem_unaware": "Does not yet recognize the relevant problem.",
                    "problem_aware": "Recognizes the problem and seeks a solution.",
                    "solution_aware": "Knows the kind of solution wanted and is choosing a specific offering."
                  },
                  "distinction": "Audience awareness and funnel position are related planning dimensions, not interchangeable labels."
                }
              },
              "adapters": {
                "deadpan": {
                  "name": "deadpan",
                  "definition": "Everyone treats the impossible event as entirely routine, with restrained expressions."
                }
              },
              "mechanisms": {
                "literalize_the_wordplay": {
                  "name": "Literalize the wordplay",
                  "definition": "Turn a figurative message about an audience pain point into an absurd literal scene. The headline reveals the intended relationship.",
                  "steps": [
                    "Identify the audience and specific pain point.",
                    "Write the message or tagline to communicate.",
                    "Explore literal interpretations of its wordplay.",
                    "Choose a striking interpretation whose meaning becomes clear with the headline.",
                    "Check that the image is readable and its composition supports the idea."
                  ]
                }
              },
              "intensity_anchors": {},
              "evaluation_cases": {},
              "configuration": {
                "intensity_target": 10,
                "require_headline_unlock": true,
                "allow_custom_adapters": true,
                "definition_version": "headline-unlock-v2"
              }
            },
            "example_use": "Examples illustrate classification and reasoning. Create original brand-specific work; use substantiated brand facts. They are not evidence of advertising performance.",
            "brief_scope": "Generate the selected headline-unlocked visual puzzle; intensity is a requested target, not an observed rating.",
            "brief": {
              "funnel": "tof",
              "awareness": "problem_aware",
              "audience_temperature": "cold",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "deadpan"
              ],
              "mechanism": "literalize_the_wordplay",
              "intensity_target": 10
            },
            "audience_context": {
              "awareness": "problem_aware",
              "meaning": "Recognizes the problem and seeks a solution."
            }
          },
          "selection": {
            "policy_version": "conditional-context-v1",
            "policy_sha256": "5c8fce0accf4beb064d880e1a4bacc6231835aed033aec81934d633f1aaed39d",
            "brief": {
              "funnel": "tof",
              "awareness": "problem_aware",
              "audience_temperature": "cold",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "deadpan"
              ],
              "mechanism": "literalize_the_wordplay",
              "intensity_target": 10
            },
            "stage": "concept",
            "decisions": [
              {
                "item": "definitions/pattern_interrupt",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/adapter",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/reverse_pattern_interrupt",
                "included": false,
                "reason": "Brief does not match this item's condition. Definition matches the selected approach/variant."
              },
              {
                "item": "rules/headline_dependency",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/target_is_not_observation",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/rapid_resolution",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/avatar_problem_first",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/retargeting_light_humor_only",
                "included": false,
                "reason": "Brief does not match this item's condition. Retargeting audience explicitly selected."
              },
              {
                "item": "rules/funnel_stage_applicability",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "adapters/light_humor",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/slapstick",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/bizarre",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/deadpan",
                "included": true,
                "reason": "This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/ceremonial_formality",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/operatic_melodrama",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/documentary_seriousness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/naive_wonder",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/uncomfortable_politeness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/misplaced_professionalism",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/escalate_the_workaround",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/show_behavior_indirectly",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/substitute_within_a_ritual",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/cast_the_behavior",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/literalize_the_wordplay",
                "included": true,
                "reason": "This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "evaluation_cases/moth_vending_headline_unlock",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lunch_everyone_not_pattern_interrupt",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/crash_dummy_wordplay",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lonely_hearts_less_absurd",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/mom_text_reverse_retargeting",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "configuration/intensity_target",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/require_headline_unlock",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/allow_custom_adapters",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/definition_version",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "rules/funnel_stage_applicability/awareness_terms/problem_aware",
                "included": true,
                "reason": "Only the accepted explanation of the selected awareness level is relevant here."
              }
            ],
            "model_input_sha256": "81ad0cab642d74aad1fac507d5a78a8578ff6a65cdf13b0896d853957080f192"
          }
        },
        {
          "stage": "critique",
          "model_input": {
            "stage": "critique",
            "instruction_text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.\nAn optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity.\nCheck whether the headline supplies a missing relationship or merely captions an already obvious visual joke.\nKeep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating.\nMake the visual puzzle understandable with a short headline or a small amount of context. Aim for an immediate aha; prolonged confusion weakens the concept.\nApplies when: Concepts that create a visual puzzle.\nExceptions: Speed is a qualitative design goal, not a measured time threshold.\nStart with a tagline tied to the audience’s pain point. Visualize a figurative phrase as an absurd literal scene, then use the headline to reveal the intended relationship. Judge the image and wording together.\nApplies when: Headline-unlocked wordplay concepts.\nExceptions: Other approaches, including contextual reverse interrupts, can use a different construction.",
            "values": {
              "definitions": {
                "pattern_interrupt": {
                  "text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.",
                  "definition_version": "headline-unlock-v2"
                },
                "adapter": {
                  "text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity."
                }
              },
              "rules": {
                "headline_dependency": {
                  "text": "Check whether the headline supplies a missing relationship or merely captions an already obvious visual joke."
                },
                "target_is_not_observation": {
                  "text": "Keep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating."
                },
                "rapid_resolution": {
                  "text": "Make the visual puzzle understandable with a short headline or a small amount of context. Aim for an immediate aha; prolonged confusion weakens the concept.",
                  "review_questions": [
                    "What is initially puzzling?",
                    "What information resolves it?",
                    "Can the image and resolving text be understood together quickly?"
                  ]
                }
              },
              "adapters": {
                "deadpan": {
                  "name": "deadpan",
                  "definition": "Everyone treats the impossible event as entirely routine, with restrained expressions."
                }
              },
              "mechanisms": {
                "literalize_the_wordplay": {
                  "name": "Literalize the wordplay",
                  "definition": "Turn a figurative message about an audience pain point into an absurd literal scene. The headline reveals the intended relationship.",
                  "steps": [
                    "Identify the audience and specific pain point.",
                    "Write the message or tagline to communicate.",
                    "Explore literal interpretations of its wordplay.",
                    "Choose a striking interpretation whose meaning becomes clear with the headline.",
                    "Check that the image is readable and its composition supports the idea."
                  ]
                }
              },
              "intensity_anchors": {},
              "evaluation_cases": {
                "moth_vending_headline_unlock": {
                  "classification": "pattern_interrupt_positive",
                  "visual": "A person has moth wings and antennae while leaning toward a lit vending machine.",
                  "headline": "Drawn to the vending machine every night?",
                  "initial_puzzle": "Why does this person have moth features?",
                  "resolution": "The person represents a moth drawn to the vending machine’s light.",
                  "offering_connection": "A meal-shake alternative is presented.",
                  "rule_links": [
                    "headline_dependency",
                    "rapid_resolution"
                  ]
                },
                "lunch_everyone_not_pattern_interrupt": {
                  "classification": "not_pattern_interrupt",
                  "visual": "A person works at a laptop with an empty plate, surrounded by pets and plants.",
                  "headline": "Everyone here has had lunch except you.",
                  "interpretation": "Acceptable problem-focused advertising; it is explicitly outside the pattern-interrupt examples.",
                  "awareness_fit": "Tentatively problem-unaware.",
                  "classification_reason": "No definitive reason for this classification is established.",
                  "rule_links": []
                },
                "crash_dummy_wordplay": {
                  "classification": "pattern_interrupt_positive",
                  "visual": "A crash-test dummy in office clothing collapses at a desk in a crash-test setting.",
                  "headline": "Skip lunch and you crash at your desk.",
                  "initial_puzzle": "Why is a crash-test dummy in an office scene?",
                  "resolution": "The literal crash illustrates the figurative energy crash from skipping lunch.",
                  "mechanism": "literalize_the_wordplay",
                  "rule_links": [
                    "headline_dependency",
                    "rapid_resolution"
                  ]
                }
              },
              "configuration": {
                "intensity_target": 10,
                "require_headline_unlock": true,
                "allow_custom_adapters": true,
                "definition_version": "headline-unlock-v2"
              }
            },
            "example_use": "Examples illustrate classification and reasoning. Create original brand-specific work; use substantiated brand facts. They are not evidence of advertising performance.",
            "brief_scope": "Generate the selected headline-unlocked visual puzzle; intensity is a requested target, not an observed rating.",
            "brief": {
              "funnel": "tof",
              "awareness": "problem_aware",
              "audience_temperature": "cold",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "deadpan"
              ],
              "mechanism": "literalize_the_wordplay",
              "intensity_target": 10
            },
            "audience_context": {
              "awareness": "problem_aware",
              "meaning": "Recognizes the problem and seeks a solution."
            }
          },
          "selection": {
            "policy_version": "conditional-context-v1",
            "policy_sha256": "5c8fce0accf4beb064d880e1a4bacc6231835aed033aec81934d633f1aaed39d",
            "brief": {
              "funnel": "tof",
              "awareness": "problem_aware",
              "audience_temperature": "cold",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "deadpan"
              ],
              "mechanism": "literalize_the_wordplay",
              "intensity_target": 10
            },
            "stage": "critique",
            "decisions": [
              {
                "item": "definitions/pattern_interrupt",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/adapter",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/reverse_pattern_interrupt",
                "included": false,
                "reason": "Brief does not match this item's condition. Definition matches the selected approach/variant."
              },
              {
                "item": "rules/headline_dependency",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/target_is_not_observation",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/rapid_resolution",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/avatar_problem_first",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/retargeting_light_humor_only",
                "included": false,
                "reason": "Brief does not match this item's condition. Retargeting audience explicitly selected."
              },
              {
                "item": "rules/funnel_stage_applicability",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "adapters/light_humor",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/slapstick",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/bizarre",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/deadpan",
                "included": true,
                "reason": "This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/ceremonial_formality",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/operatic_melodrama",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/documentary_seriousness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/naive_wonder",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/uncomfortable_politeness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/misplaced_professionalism",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/escalate_the_workaround",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/show_behavior_indirectly",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/substitute_within_a_ritual",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/cast_the_behavior",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/literalize_the_wordplay",
                "included": true,
                "reason": "This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "evaluation_cases/moth_vending_headline_unlock",
                "included": true,
                "reason": "Critique reference matches this variant, including its boundary examples."
              },
              {
                "item": "evaluation_cases/lunch_everyone_not_pattern_interrupt",
                "included": true,
                "reason": "Critique reference matches this variant, including its boundary examples."
              },
              {
                "item": "evaluation_cases/crash_dummy_wordplay",
                "included": true,
                "reason": "Critique reference matches this variant, including its boundary examples."
              },
              {
                "item": "evaluation_cases/lonely_hearts_less_absurd",
                "included": false,
                "reason": "Brief does not match this item's condition. Critique reference matches this variant, including its boundary examples."
              },
              {
                "item": "evaluation_cases/mom_text_reverse_retargeting",
                "included": false,
                "reason": "Brief does not match this item's condition. Critique reference matches this variant, including its boundary examples."
              },
              {
                "item": "configuration/intensity_target",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/require_headline_unlock",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/allow_custom_adapters",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/definition_version",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "rules/funnel_stage_applicability/awareness_terms/problem_aware",
                "included": true,
                "reason": "Only the accepted explanation of the selected awareness level is relevant here."
              }
            ],
            "model_input_sha256": "5b3b17d1596138573ab134a66fad475133118f4f989496994e430c0edca19818"
          }
        },
        {
          "stage": "render",
          "model_input": {
            "stage": "render",
            "instruction_text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.\nAn optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity.\nCheck whether the headline supplies a missing relationship or merely captions an already obvious visual joke.\nKeep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating.",
            "values": {
              "definitions": {
                "pattern_interrupt": {
                  "text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.",
                  "definition_version": "headline-unlock-v2"
                },
                "adapter": {
                  "text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity."
                }
              },
              "rules": {
                "headline_dependency": {
                  "text": "Check whether the headline supplies a missing relationship or merely captions an already obvious visual joke."
                },
                "target_is_not_observation": {
                  "text": "Keep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating."
                }
              },
              "adapters": {
                "deadpan": {
                  "name": "deadpan",
                  "definition": "Everyone treats the impossible event as entirely routine, with restrained expressions."
                }
              },
              "mechanisms": {},
              "intensity_anchors": {},
              "evaluation_cases": {},
              "configuration": {
                "intensity_target": 10,
                "require_headline_unlock": true,
                "allow_custom_adapters": true,
                "definition_version": "headline-unlock-v2"
              }
            },
            "example_use": "Examples illustrate classification and reasoning. Create original brand-specific work; use substantiated brand facts. They are not evidence of advertising performance.",
            "brief_scope": "Generate the selected headline-unlocked visual puzzle; intensity is a requested target, not an observed rating.",
            "brief": {
              "funnel": "tof",
              "awareness": "problem_aware",
              "audience_temperature": "cold",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "deadpan"
              ],
              "mechanism": "literalize_the_wordplay",
              "intensity_target": 10
            },
            "audience_context": {
              "awareness": "problem_aware",
              "meaning": "Recognizes the problem and seeks a solution."
            }
          },
          "selection": {
            "policy_version": "conditional-context-v1",
            "policy_sha256": "5c8fce0accf4beb064d880e1a4bacc6231835aed033aec81934d633f1aaed39d",
            "brief": {
              "funnel": "tof",
              "awareness": "problem_aware",
              "audience_temperature": "cold",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "deadpan"
              ],
              "mechanism": "literalize_the_wordplay",
              "intensity_target": 10
            },
            "stage": "render",
            "decisions": [
              {
                "item": "definitions/pattern_interrupt",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/adapter",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/reverse_pattern_interrupt",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/headline_dependency",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/target_is_not_observation",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/rapid_resolution",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/avatar_problem_first",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/retargeting_light_humor_only",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/funnel_stage_applicability",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "adapters/light_humor",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/slapstick",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/bizarre",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/deadpan",
                "included": true,
                "reason": "This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/ceremonial_formality",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/operatic_melodrama",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/documentary_seriousness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/naive_wonder",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/uncomfortable_politeness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/misplaced_professionalism",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/escalate_the_workaround",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/show_behavior_indirectly",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/substitute_within_a_ritual",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/cast_the_behavior",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/literalize_the_wordplay",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/moth_vending_headline_unlock",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lunch_everyone_not_pattern_interrupt",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/crash_dummy_wordplay",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lonely_hearts_less_absurd",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/mom_text_reverse_retargeting",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "configuration/intensity_target",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/require_headline_unlock",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/allow_custom_adapters",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/definition_version",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "rules/funnel_stage_applicability/awareness_terms/problem_aware",
                "included": true,
                "reason": "Only the accepted explanation of the selected awareness level is relevant here."
              }
            ],
            "model_input_sha256": "d8d06e2d33022b2fcefa388247b453c6cb4793e4eabc56bcb54f70d1e9ba2c68"
          }
        }
      ],
      "totals": {
        "seconds": 493.8,
        "calls": 17,
        "llm_calls": 3,
        "image_calls": 14,
        "llm_api_equivalent_usd": 0.9777,
        "fal_usd": 0.7608,
        "fal_list_usd": 0.7608,
        "cache_hits": 0
      },
      "factual_correction": null,
      "independent_observer": null
    },
    {
      "id": "B19",
      "why": "A warm, solution-aware audience is used to test visual evidence before headline choice. The brief selects indirect behavior and documentary seriousness. Rapid resolution is available to concept/copy/critique; it is not reinserted into the render stage.",
      "brief": {
        "funnel": "mof",
        "awareness": "solution_aware",
        "audience_temperature": "warm",
        "creative_approach": "pattern_interrupt",
        "pattern_interrupt_variant": "headline_unlock",
        "adapters": [
          "documentary_seriousness"
        ],
        "mechanism": "show_behavior_indirectly",
        "intensity_target": 10
      },
      "brands": [
        {
          "name": "Henson Shaving",
          "offering": "Henson AL13 aluminum safety razor",
          "types": [
            "physical product"
          ],
          "url": "https://hensonshaving.com/products/henson-al13-in-aircraft-aluminum"
        },
        {
          "name": "Sunsama",
          "offering": "digital daily planner",
          "types": [
            "software",
            "digital product"
          ],
          "url": "https://www.sunsama.com/"
        },
        {
          "name": "PROS Tree & Landscape",
          "offering": "professional tree care",
          "types": [
            "service"
          ],
          "url": "https://treeprosaz.com/"
        },
        {
          "name": "CliqStudios",
          "offering": "kitchen cabinetry and design service",
          "types": [
            "service",
            "physical product"
          ],
          "url": "https://www.cliqstudios.com/"
        },
        {
          "name": "Boot.dev",
          "offering": "interactive coding courses",
          "types": [
            "digital product",
            "educational course"
          ],
          "url": "https://www.boot.dev/"
        },
        {
          "name": "Isabel Smith Nutrition",
          "offering": "personalized nutrition coaching",
          "types": [
            "service"
          ],
          "url": "https://isabelsmithnutrition.com/"
        },
        {
          "name": "EvolveYou",
          "offering": "strength training app",
          "types": [
            "software",
            "subscription"
          ],
          "url": "https://www.evolveyou.app/"
        }
      ],
      "contexts": [
        {
          "stage": "art_direction",
          "model_input": {
            "stage": "art_direction",
            "instruction_text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.\nAn optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity.\nCheck whether the headline supplies a missing relationship or merely captions an already obvious visual joke.\nKeep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating.",
            "values": {
              "definitions": {
                "pattern_interrupt": {
                  "text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.",
                  "definition_version": "headline-unlock-v2"
                },
                "adapter": {
                  "text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity."
                }
              },
              "rules": {
                "headline_dependency": {
                  "text": "Check whether the headline supplies a missing relationship or merely captions an already obvious visual joke."
                },
                "target_is_not_observation": {
                  "text": "Keep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating."
                }
              },
              "adapters": {
                "documentary_seriousness": {
                  "name": "documentary seriousness",
                  "definition": "Participants behave as though the event deserves sober factual documentation."
                }
              },
              "mechanisms": {
                "show_behavior_indirectly": {
                  "name": "Show behavior indirectly",
                  "definition": "Reveal the behavior through impossible evidence or consequences; headline reveals the missing cause."
                }
              },
              "intensity_anchors": {},
              "evaluation_cases": {},
              "configuration": {
                "intensity_target": 10,
                "require_headline_unlock": true,
                "allow_custom_adapters": true,
                "definition_version": "headline-unlock-v2"
              }
            },
            "example_use": "Examples illustrate classification and reasoning. Create original brand-specific work; use substantiated brand facts. They are not evidence of advertising performance.",
            "brief_scope": "Generate the selected headline-unlocked visual puzzle; intensity is a requested target, not an observed rating.",
            "brief": {
              "funnel": "mof",
              "awareness": "solution_aware",
              "audience_temperature": "warm",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "documentary_seriousness"
              ],
              "mechanism": "show_behavior_indirectly",
              "intensity_target": 10
            },
            "audience_context": {
              "awareness": "solution_aware",
              "meaning": "Knows the kind of solution wanted and is choosing a specific offering."
            }
          },
          "selection": {
            "policy_version": "conditional-context-v1",
            "policy_sha256": "5c8fce0accf4beb064d880e1a4bacc6231835aed033aec81934d633f1aaed39d",
            "brief": {
              "funnel": "mof",
              "awareness": "solution_aware",
              "audience_temperature": "warm",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "documentary_seriousness"
              ],
              "mechanism": "show_behavior_indirectly",
              "intensity_target": 10
            },
            "stage": "art_direction",
            "decisions": [
              {
                "item": "definitions/pattern_interrupt",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/adapter",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/reverse_pattern_interrupt",
                "included": false,
                "reason": "Brief does not match this item's condition. Definition matches the selected approach/variant."
              },
              {
                "item": "rules/headline_dependency",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/target_is_not_observation",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/rapid_resolution",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/avatar_problem_first",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/retargeting_light_humor_only",
                "included": false,
                "reason": "Brief does not match this item's condition. Retargeting audience explicitly selected."
              },
              {
                "item": "rules/funnel_stage_applicability",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "adapters/light_humor",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/slapstick",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/bizarre",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/deadpan",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/ceremonial_formality",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/operatic_melodrama",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/documentary_seriousness",
                "included": true,
                "reason": "This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/naive_wonder",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/uncomfortable_politeness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/misplaced_professionalism",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/escalate_the_workaround",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/show_behavior_indirectly",
                "included": true,
                "reason": "This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/substitute_within_a_ritual",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/cast_the_behavior",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/literalize_the_wordplay",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "evaluation_cases/moth_vending_headline_unlock",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lunch_everyone_not_pattern_interrupt",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/crash_dummy_wordplay",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lonely_hearts_less_absurd",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/mom_text_reverse_retargeting",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "configuration/intensity_target",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/require_headline_unlock",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/allow_custom_adapters",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/definition_version",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "rules/funnel_stage_applicability/awareness_terms/solution_aware",
                "included": true,
                "reason": "Only the accepted explanation of the selected awareness level is relevant here."
              }
            ],
            "model_input_sha256": "8f38301770c484b6a2aeeeca3e788ee4391a8549023d29356978f2b078227bda"
          }
        },
        {
          "stage": "concept",
          "model_input": {
            "stage": "concept",
            "instruction_text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.\nAn optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity.\nCheck whether the headline supplies a missing relationship or merely captions an already obvious visual joke.\nKeep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating.\nMake the visual puzzle understandable with a short headline or a small amount of context. Aim for an immediate aha; prolonged confusion weakens the concept.\nApplies when: Concepts that create a visual puzzle.\nExceptions: Speed is a qualitative design goal, not a measured time threshold.\nIdentify the audience, their actual problem and the angle they relate to before inventing the visual. Build the image around that problem so a short sentence makes the relationship click.\nPattern interrupts can address problem-unaware, problem-aware or solution-aware audiences. Bottom-of-funnel use is generally less typical but remains possible; choose the approach for the audience and objective.",
            "values": {
              "definitions": {
                "pattern_interrupt": {
                  "text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.",
                  "definition_version": "headline-unlock-v2"
                },
                "adapter": {
                  "text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity."
                }
              },
              "rules": {
                "headline_dependency": {
                  "text": "Check whether the headline supplies a missing relationship or merely captions an already obvious visual joke."
                },
                "target_is_not_observation": {
                  "text": "Keep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating."
                },
                "rapid_resolution": {
                  "text": "Make the visual puzzle understandable with a short headline or a small amount of context. Aim for an immediate aha; prolonged confusion weakens the concept.",
                  "review_questions": [
                    "What is initially puzzling?",
                    "What information resolves it?",
                    "Can the image and resolving text be understood together quickly?"
                  ]
                },
                "avatar_problem_first": {
                  "text": "Identify the audience, their actual problem and the angle they relate to before inventing the visual. Build the image around that problem so a short sentence makes the relationship click.",
                  "brief_fields": [
                    "audience",
                    "specific_problem",
                    "relevant_angle",
                    "intended_message"
                  ]
                },
                "funnel_stage_applicability": {
                  "text": "Pattern interrupts can address problem-unaware, problem-aware or solution-aware audiences. Bottom-of-funnel use is generally less typical but remains possible; choose the approach for the audience and objective.",
                  "awareness_terms": {
                    "problem_unaware": "Does not yet recognize the relevant problem.",
                    "problem_aware": "Recognizes the problem and seeks a solution.",
                    "solution_aware": "Knows the kind of solution wanted and is choosing a specific offering."
                  },
                  "distinction": "Audience awareness and funnel position are related planning dimensions, not interchangeable labels."
                }
              },
              "adapters": {
                "documentary_seriousness": {
                  "name": "documentary seriousness",
                  "definition": "Participants behave as though the event deserves sober factual documentation."
                }
              },
              "mechanisms": {
                "show_behavior_indirectly": {
                  "name": "Show behavior indirectly",
                  "definition": "Reveal the behavior through impossible evidence or consequences; headline reveals the missing cause."
                }
              },
              "intensity_anchors": {},
              "evaluation_cases": {},
              "configuration": {
                "intensity_target": 10,
                "require_headline_unlock": true,
                "allow_custom_adapters": true,
                "definition_version": "headline-unlock-v2"
              }
            },
            "example_use": "Examples illustrate classification and reasoning. Create original brand-specific work; use substantiated brand facts. They are not evidence of advertising performance.",
            "brief_scope": "Generate the selected headline-unlocked visual puzzle; intensity is a requested target, not an observed rating.",
            "brief": {
              "funnel": "mof",
              "awareness": "solution_aware",
              "audience_temperature": "warm",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "documentary_seriousness"
              ],
              "mechanism": "show_behavior_indirectly",
              "intensity_target": 10
            },
            "audience_context": {
              "awareness": "solution_aware",
              "meaning": "Knows the kind of solution wanted and is choosing a specific offering."
            }
          },
          "selection": {
            "policy_version": "conditional-context-v1",
            "policy_sha256": "5c8fce0accf4beb064d880e1a4bacc6231835aed033aec81934d633f1aaed39d",
            "brief": {
              "funnel": "mof",
              "awareness": "solution_aware",
              "audience_temperature": "warm",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "documentary_seriousness"
              ],
              "mechanism": "show_behavior_indirectly",
              "intensity_target": 10
            },
            "stage": "concept",
            "decisions": [
              {
                "item": "definitions/pattern_interrupt",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/adapter",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/reverse_pattern_interrupt",
                "included": false,
                "reason": "Brief does not match this item's condition. Definition matches the selected approach/variant."
              },
              {
                "item": "rules/headline_dependency",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/target_is_not_observation",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/rapid_resolution",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/avatar_problem_first",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/retargeting_light_humor_only",
                "included": false,
                "reason": "Brief does not match this item's condition. Retargeting audience explicitly selected."
              },
              {
                "item": "rules/funnel_stage_applicability",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "adapters/light_humor",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/slapstick",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/bizarre",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/deadpan",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/ceremonial_formality",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/operatic_melodrama",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/documentary_seriousness",
                "included": true,
                "reason": "This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/naive_wonder",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/uncomfortable_politeness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/misplaced_professionalism",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/escalate_the_workaround",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/show_behavior_indirectly",
                "included": true,
                "reason": "This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/substitute_within_a_ritual",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/cast_the_behavior",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/literalize_the_wordplay",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "evaluation_cases/moth_vending_headline_unlock",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lunch_everyone_not_pattern_interrupt",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/crash_dummy_wordplay",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lonely_hearts_less_absurd",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/mom_text_reverse_retargeting",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "configuration/intensity_target",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/require_headline_unlock",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/allow_custom_adapters",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/definition_version",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "rules/funnel_stage_applicability/awareness_terms/solution_aware",
                "included": true,
                "reason": "Only the accepted explanation of the selected awareness level is relevant here."
              }
            ],
            "model_input_sha256": "75251adc32d40b29a9f60f08c2e27a77dc5da9a30e6838473e209e976c8ea82d"
          }
        },
        {
          "stage": "copy",
          "model_input": {
            "stage": "copy",
            "instruction_text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.\nAn optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity.\nCheck whether the headline supplies a missing relationship or merely captions an already obvious visual joke.\nKeep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating.\nMake the visual puzzle understandable with a short headline or a small amount of context. Aim for an immediate aha; prolonged confusion weakens the concept.\nApplies when: Concepts that create a visual puzzle.\nExceptions: Speed is a qualitative design goal, not a measured time threshold.\nIdentify the audience, their actual problem and the angle they relate to before inventing the visual. Build the image around that problem so a short sentence makes the relationship click.",
            "values": {
              "definitions": {
                "pattern_interrupt": {
                  "text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.",
                  "definition_version": "headline-unlock-v2"
                },
                "adapter": {
                  "text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity."
                }
              },
              "rules": {
                "headline_dependency": {
                  "text": "Check whether the headline supplies a missing relationship or merely captions an already obvious visual joke."
                },
                "target_is_not_observation": {
                  "text": "Keep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating."
                },
                "rapid_resolution": {
                  "text": "Make the visual puzzle understandable with a short headline or a small amount of context. Aim for an immediate aha; prolonged confusion weakens the concept.",
                  "review_questions": [
                    "What is initially puzzling?",
                    "What information resolves it?",
                    "Can the image and resolving text be understood together quickly?"
                  ]
                },
                "avatar_problem_first": {
                  "text": "Identify the audience, their actual problem and the angle they relate to before inventing the visual. Build the image around that problem so a short sentence makes the relationship click.",
                  "brief_fields": [
                    "audience",
                    "specific_problem",
                    "relevant_angle",
                    "intended_message"
                  ]
                }
              },
              "adapters": {
                "documentary_seriousness": {
                  "name": "documentary seriousness",
                  "definition": "Participants behave as though the event deserves sober factual documentation."
                }
              },
              "mechanisms": {
                "show_behavior_indirectly": {
                  "name": "Show behavior indirectly",
                  "definition": "Reveal the behavior through impossible evidence or consequences; headline reveals the missing cause."
                }
              },
              "intensity_anchors": {},
              "evaluation_cases": {},
              "configuration": {
                "intensity_target": 10,
                "require_headline_unlock": true,
                "allow_custom_adapters": true,
                "definition_version": "headline-unlock-v2"
              }
            },
            "example_use": "Examples illustrate classification and reasoning. Create original brand-specific work; use substantiated brand facts. They are not evidence of advertising performance.",
            "brief_scope": "Generate the selected headline-unlocked visual puzzle; intensity is a requested target, not an observed rating.",
            "brief": {
              "funnel": "mof",
              "awareness": "solution_aware",
              "audience_temperature": "warm",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "documentary_seriousness"
              ],
              "mechanism": "show_behavior_indirectly",
              "intensity_target": 10
            },
            "audience_context": {
              "awareness": "solution_aware",
              "meaning": "Knows the kind of solution wanted and is choosing a specific offering."
            }
          },
          "selection": {
            "policy_version": "conditional-context-v1",
            "policy_sha256": "5c8fce0accf4beb064d880e1a4bacc6231835aed033aec81934d633f1aaed39d",
            "brief": {
              "funnel": "mof",
              "awareness": "solution_aware",
              "audience_temperature": "warm",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "documentary_seriousness"
              ],
              "mechanism": "show_behavior_indirectly",
              "intensity_target": 10
            },
            "stage": "copy",
            "decisions": [
              {
                "item": "definitions/pattern_interrupt",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/adapter",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/reverse_pattern_interrupt",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/headline_dependency",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/target_is_not_observation",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/rapid_resolution",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/avatar_problem_first",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/retargeting_light_humor_only",
                "included": false,
                "reason": "Brief does not match this item's condition. Retargeting audience explicitly selected."
              },
              {
                "item": "rules/funnel_stage_applicability",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "adapters/light_humor",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/slapstick",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/bizarre",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/deadpan",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/ceremonial_formality",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/operatic_melodrama",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/documentary_seriousness",
                "included": true,
                "reason": "This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/naive_wonder",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/uncomfortable_politeness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/misplaced_professionalism",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/escalate_the_workaround",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/show_behavior_indirectly",
                "included": true,
                "reason": "This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/substitute_within_a_ritual",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/cast_the_behavior",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/literalize_the_wordplay",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "evaluation_cases/moth_vending_headline_unlock",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lunch_everyone_not_pattern_interrupt",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/crash_dummy_wordplay",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lonely_hearts_less_absurd",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/mom_text_reverse_retargeting",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "configuration/intensity_target",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/require_headline_unlock",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/allow_custom_adapters",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/definition_version",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "rules/funnel_stage_applicability/awareness_terms/solution_aware",
                "included": true,
                "reason": "Only the accepted explanation of the selected awareness level is relevant here."
              }
            ],
            "model_input_sha256": "33b0b7bc32e3616d94badfb66d95a49bcd0de2a608e952873fa6325f8765484a"
          }
        },
        {
          "stage": "critique",
          "model_input": {
            "stage": "critique",
            "instruction_text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.\nAn optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity.\nCheck whether the headline supplies a missing relationship or merely captions an already obvious visual joke.\nKeep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating.\nMake the visual puzzle understandable with a short headline or a small amount of context. Aim for an immediate aha; prolonged confusion weakens the concept.\nApplies when: Concepts that create a visual puzzle.\nExceptions: Speed is a qualitative design goal, not a measured time threshold.",
            "values": {
              "definitions": {
                "pattern_interrupt": {
                  "text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.",
                  "definition_version": "headline-unlock-v2"
                },
                "adapter": {
                  "text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity."
                }
              },
              "rules": {
                "headline_dependency": {
                  "text": "Check whether the headline supplies a missing relationship or merely captions an already obvious visual joke."
                },
                "target_is_not_observation": {
                  "text": "Keep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating."
                },
                "rapid_resolution": {
                  "text": "Make the visual puzzle understandable with a short headline or a small amount of context. Aim for an immediate aha; prolonged confusion weakens the concept.",
                  "review_questions": [
                    "What is initially puzzling?",
                    "What information resolves it?",
                    "Can the image and resolving text be understood together quickly?"
                  ]
                }
              },
              "adapters": {
                "documentary_seriousness": {
                  "name": "documentary seriousness",
                  "definition": "Participants behave as though the event deserves sober factual documentation."
                }
              },
              "mechanisms": {
                "show_behavior_indirectly": {
                  "name": "Show behavior indirectly",
                  "definition": "Reveal the behavior through impossible evidence or consequences; headline reveals the missing cause."
                }
              },
              "intensity_anchors": {},
              "evaluation_cases": {
                "moth_vending_headline_unlock": {
                  "classification": "pattern_interrupt_positive",
                  "visual": "A person has moth wings and antennae while leaning toward a lit vending machine.",
                  "headline": "Drawn to the vending machine every night?",
                  "initial_puzzle": "Why does this person have moth features?",
                  "resolution": "The person represents a moth drawn to the vending machine’s light.",
                  "offering_connection": "A meal-shake alternative is presented.",
                  "rule_links": [
                    "headline_dependency",
                    "rapid_resolution"
                  ]
                },
                "lunch_everyone_not_pattern_interrupt": {
                  "classification": "not_pattern_interrupt",
                  "visual": "A person works at a laptop with an empty plate, surrounded by pets and plants.",
                  "headline": "Everyone here has had lunch except you.",
                  "interpretation": "Acceptable problem-focused advertising; it is explicitly outside the pattern-interrupt examples.",
                  "awareness_fit": "Tentatively problem-unaware.",
                  "classification_reason": "No definitive reason for this classification is established.",
                  "rule_links": []
                },
                "crash_dummy_wordplay": {
                  "classification": "pattern_interrupt_positive",
                  "visual": "A crash-test dummy in office clothing collapses at a desk in a crash-test setting.",
                  "headline": "Skip lunch and you crash at your desk.",
                  "initial_puzzle": "Why is a crash-test dummy in an office scene?",
                  "resolution": "The literal crash illustrates the figurative energy crash from skipping lunch.",
                  "mechanism": "literalize_the_wordplay",
                  "rule_links": [
                    "headline_dependency",
                    "rapid_resolution"
                  ]
                }
              },
              "configuration": {
                "intensity_target": 10,
                "require_headline_unlock": true,
                "allow_custom_adapters": true,
                "definition_version": "headline-unlock-v2"
              }
            },
            "example_use": "Examples illustrate classification and reasoning. Create original brand-specific work; use substantiated brand facts. They are not evidence of advertising performance.",
            "brief_scope": "Generate the selected headline-unlocked visual puzzle; intensity is a requested target, not an observed rating.",
            "brief": {
              "funnel": "mof",
              "awareness": "solution_aware",
              "audience_temperature": "warm",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "documentary_seriousness"
              ],
              "mechanism": "show_behavior_indirectly",
              "intensity_target": 10
            },
            "audience_context": {
              "awareness": "solution_aware",
              "meaning": "Knows the kind of solution wanted and is choosing a specific offering."
            }
          },
          "selection": {
            "policy_version": "conditional-context-v1",
            "policy_sha256": "5c8fce0accf4beb064d880e1a4bacc6231835aed033aec81934d633f1aaed39d",
            "brief": {
              "funnel": "mof",
              "awareness": "solution_aware",
              "audience_temperature": "warm",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "documentary_seriousness"
              ],
              "mechanism": "show_behavior_indirectly",
              "intensity_target": 10
            },
            "stage": "critique",
            "decisions": [
              {
                "item": "definitions/pattern_interrupt",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/adapter",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/reverse_pattern_interrupt",
                "included": false,
                "reason": "Brief does not match this item's condition. Definition matches the selected approach/variant."
              },
              {
                "item": "rules/headline_dependency",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/target_is_not_observation",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/rapid_resolution",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/avatar_problem_first",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/retargeting_light_humor_only",
                "included": false,
                "reason": "Brief does not match this item's condition. Retargeting audience explicitly selected."
              },
              {
                "item": "rules/funnel_stage_applicability",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "adapters/light_humor",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/slapstick",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/bizarre",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/deadpan",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/ceremonial_formality",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/operatic_melodrama",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/documentary_seriousness",
                "included": true,
                "reason": "This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/naive_wonder",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/uncomfortable_politeness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/misplaced_professionalism",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/escalate_the_workaround",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/show_behavior_indirectly",
                "included": true,
                "reason": "This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/substitute_within_a_ritual",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/cast_the_behavior",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/literalize_the_wordplay",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "evaluation_cases/moth_vending_headline_unlock",
                "included": true,
                "reason": "Critique reference matches this variant, including its boundary examples."
              },
              {
                "item": "evaluation_cases/lunch_everyone_not_pattern_interrupt",
                "included": true,
                "reason": "Critique reference matches this variant, including its boundary examples."
              },
              {
                "item": "evaluation_cases/crash_dummy_wordplay",
                "included": true,
                "reason": "Critique reference matches this variant, including its boundary examples."
              },
              {
                "item": "evaluation_cases/lonely_hearts_less_absurd",
                "included": false,
                "reason": "Brief does not match this item's condition. Critique reference matches this variant, including its boundary examples."
              },
              {
                "item": "evaluation_cases/mom_text_reverse_retargeting",
                "included": false,
                "reason": "Brief does not match this item's condition. Critique reference matches this variant, including its boundary examples."
              },
              {
                "item": "configuration/intensity_target",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/require_headline_unlock",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/allow_custom_adapters",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/definition_version",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "rules/funnel_stage_applicability/awareness_terms/solution_aware",
                "included": true,
                "reason": "Only the accepted explanation of the selected awareness level is relevant here."
              }
            ],
            "model_input_sha256": "46b740690ddcd9f4d6cd9cfb337cd7a48a4c9ac1b2574b075439942e028cac38"
          }
        },
        {
          "stage": "render",
          "model_input": {
            "stage": "render",
            "instruction_text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.\nAn optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity.\nCheck whether the headline supplies a missing relationship or merely captions an already obvious visual joke.\nKeep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating.",
            "values": {
              "definitions": {
                "pattern_interrupt": {
                  "text": "A highly absurd image initially does not make sense; reading a short headline supplies the missing relationship and suddenly makes the image meaningful in relation to the offering.",
                  "definition_version": "headline-unlock-v2"
                },
                "adapter": {
                  "text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity."
                }
              },
              "rules": {
                "headline_dependency": {
                  "text": "Check whether the headline supplies a missing relationship or merely captions an already obvious visual joke."
                },
                "target_is_not_observation": {
                  "text": "Keep requested intensity separate from observed interpretation; do not treat a target of 10 as an achieved rating."
                }
              },
              "adapters": {
                "documentary_seriousness": {
                  "name": "documentary seriousness",
                  "definition": "Participants behave as though the event deserves sober factual documentation."
                }
              },
              "mechanisms": {
                "show_behavior_indirectly": {
                  "name": "Show behavior indirectly",
                  "definition": "Reveal the behavior through impossible evidence or consequences; headline reveals the missing cause."
                }
              },
              "intensity_anchors": {},
              "evaluation_cases": {},
              "configuration": {
                "intensity_target": 10,
                "require_headline_unlock": true,
                "allow_custom_adapters": true,
                "definition_version": "headline-unlock-v2"
              }
            },
            "example_use": "Examples illustrate classification and reasoning. Create original brand-specific work; use substantiated brand facts. They are not evidence of advertising performance.",
            "brief_scope": "Generate the selected headline-unlocked visual puzzle; intensity is a requested target, not an observed rating.",
            "brief": {
              "funnel": "mof",
              "awareness": "solution_aware",
              "audience_temperature": "warm",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "documentary_seriousness"
              ],
              "mechanism": "show_behavior_indirectly",
              "intensity_target": 10
            },
            "audience_context": {
              "awareness": "solution_aware",
              "meaning": "Knows the kind of solution wanted and is choosing a specific offering."
            }
          },
          "selection": {
            "policy_version": "conditional-context-v1",
            "policy_sha256": "5c8fce0accf4beb064d880e1a4bacc6231835aed033aec81934d633f1aaed39d",
            "brief": {
              "funnel": "mof",
              "awareness": "solution_aware",
              "audience_temperature": "warm",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "headline_unlock",
              "adapters": [
                "documentary_seriousness"
              ],
              "mechanism": "show_behavior_indirectly",
              "intensity_target": 10
            },
            "stage": "render",
            "decisions": [
              {
                "item": "definitions/pattern_interrupt",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/adapter",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/reverse_pattern_interrupt",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/headline_dependency",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/target_is_not_observation",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/rapid_resolution",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/avatar_problem_first",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/retargeting_light_humor_only",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/funnel_stage_applicability",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "adapters/light_humor",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/slapstick",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/bizarre",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/deadpan",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/ceremonial_formality",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/operatic_melodrama",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/documentary_seriousness",
                "included": true,
                "reason": "This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/naive_wonder",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/uncomfortable_politeness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/misplaced_professionalism",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/escalate_the_workaround",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/show_behavior_indirectly",
                "included": true,
                "reason": "This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/substitute_within_a_ritual",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/cast_the_behavior",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/literalize_the_wordplay",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/moth_vending_headline_unlock",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lunch_everyone_not_pattern_interrupt",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/crash_dummy_wordplay",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lonely_hearts_less_absurd",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/mom_text_reverse_retargeting",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "configuration/intensity_target",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/require_headline_unlock",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/allow_custom_adapters",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/definition_version",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "rules/funnel_stage_applicability/awareness_terms/solution_aware",
                "included": true,
                "reason": "Only the accepted explanation of the selected awareness level is relevant here."
              }
            ],
            "model_input_sha256": "8ff7a24ba52a89cd9a0e577071367ec5482e99e50ad73787e9bd47c209ad19c1"
          }
        }
      ],
      "totals": {
        "seconds": 1380.5,
        "calls": 42,
        "llm_calls": 7,
        "image_calls": 35,
        "llm_api_equivalent_usd": 2.4558,
        "fal_usd": 2.4025,
        "fal_list_usd": 2.4025,
        "cache_hits": 0
      },
      "factual_correction": "B19 uses Sunburst copy correction on both first-take image-model arms; not a pure final image-model comparison.",
      "independent_observer": "B19’s anonymous observation deliberately receives only images, with no strategy packet, brand facts or intended headline."
    },
    {
      "id": "B20",
      "why": "A product-aware retargeting brief selects familiar elements in an unexpected ad context. It receives contextual/reverse and retargeting guidance, without the strict impossible-scene definition or intensity-ten target.",
      "brief": {
        "funnel": "bof",
        "awareness": "product_aware",
        "audience_temperature": "retarget",
        "creative_approach": "pattern_interrupt",
        "pattern_interrupt_variant": "reverse_contextual",
        "adapters": [
          "light_humor"
        ]
      },
      "brands": [
        {
          "name": "AeroPress",
          "offering": "Original 3 in 1 Coffee Press",
          "types": [
            "physical product"
          ],
          "url": "https://aeropress.com/products/aeropress-coffee-maker"
        },
        {
          "name": "Any.do",
          "offering": "task and daily planning software",
          "types": [
            "software",
            "digital product"
          ],
          "url": "https://www.any.do/"
        },
        {
          "name": "Joshua Tree Experts",
          "offering": "tree pruning and removal",
          "types": [
            "service"
          ],
          "url": "https://www.joshuatreeexperts.com/"
        },
        {
          "name": "Granite & TREND Transformations",
          "offering": "countertop overlays and cabinet refacing",
          "types": [
            "service",
            "physical product"
          ],
          "url": "https://www.granitetransformations.com/"
        },
        {
          "name": "Busuu",
          "offering": "online language courses",
          "types": [
            "digital product",
            "educational course"
          ],
          "url": "https://www.busuu.com/"
        },
        {
          "name": "WellTheory",
          "offering": "nutrition and lifestyle coaching",
          "types": [
            "service"
          ],
          "url": "https://www.welltheory.com/"
        },
        {
          "name": "LIFTOFF: Couch to Barbell",
          "offering": "beginner lifting program ebook",
          "types": [
            "digital product",
            "educational course"
          ],
          "url": "https://www.couchtobarbell.com/"
        }
      ],
      "contexts": [
        {
          "stage": "art_direction",
          "model_input": {
            "stage": "art_direction",
            "instruction_text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity.\nA reverse pattern interrupt places an ordinary, familiar element in an unexpected advertising context. The mismatch and surrounding product context create the realization.\nApplies when: Use for generation when the experiment brief selects the contextual/reverse approach.\nFor retargeting audiences, generally favor clear product and offer messaging. When using a pattern interrupt, favor light humor and generally avoid shock. Include a genuine offer incentive or urgency when appropriate.\nApplies when: Retargeting audiences.\nExceptions: This is contextual guidance, not an absolute ban on other approaches.",
            "values": {
              "definitions": {
                "adapter": {
                  "text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity."
                },
                "reverse_pattern_interrupt": {
                  "text": "A reverse pattern interrupt places an ordinary, familiar element in an unexpected advertising context. The mismatch and surrounding product context create the realization.",
                  "distinction": "This is a contextual approach; it can work without an impossible scene.",
                  "example_pattern": "An everyday notification appears above a product cart, revealing an unexpected use of the money mentioned."
                }
              },
              "rules": {
                "retargeting_light_humor_only": {
                  "text": "For retargeting audiences, generally favor clear product and offer messaging. When using a pattern interrupt, favor light humor and generally avoid shock. Include a genuine offer incentive or urgency when appropriate.",
                  "scope": "Retargeting audiences and campaigns.",
                  "offer_note": "A free-shipping threshold is a purchase incentive; it does not establish a deadline."
                }
              },
              "adapters": {
                "light_humor": {
                  "name": "light humor",
                  "definition": "Gentle comic timing without ridicule, applied to the selected contextual situation."
                }
              },
              "mechanisms": {},
              "intensity_anchors": {},
              "evaluation_cases": {},
              "configuration": {
                "require_headline_unlock": false,
                "allow_custom_adapters": true,
                "definition_version": "reverse-contextual-v1"
              }
            },
            "example_use": "Examples illustrate classification and reasoning. Create original brand-specific work; use substantiated brand facts. They are not evidence of advertising performance.",
            "brief": {
              "funnel": "bof",
              "awareness": "product_aware",
              "audience_temperature": "retarget",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "reverse_contextual",
              "adapters": [
                "light_humor"
              ]
            },
            "brief_scope": "Use a familiar element in an unexpected advertising context. No impossible-scene or intensity-ten requirement applies."
          },
          "selection": {
            "policy_version": "conditional-context-v1",
            "policy_sha256": "5c8fce0accf4beb064d880e1a4bacc6231835aed033aec81934d633f1aaed39d",
            "brief": {
              "funnel": "bof",
              "awareness": "product_aware",
              "audience_temperature": "retarget",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "reverse_contextual",
              "adapters": [
                "light_humor"
              ]
            },
            "stage": "art_direction",
            "decisions": [
              {
                "item": "definitions/pattern_interrupt",
                "included": false,
                "reason": "Brief does not match this item's condition. Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/adapter",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/reverse_pattern_interrupt",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "rules/headline_dependency",
                "included": false,
                "reason": "Brief does not match this item's condition. Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/target_is_not_observation",
                "included": false,
                "reason": "Brief does not match this item's condition. Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/rapid_resolution",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/avatar_problem_first",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/retargeting_light_humor_only",
                "included": true,
                "reason": "Retargeting audience explicitly selected."
              },
              {
                "item": "rules/funnel_stage_applicability",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "adapters/light_humor",
                "included": true,
                "reason": "This delivery adapter was explicitly selected in the ad brief. Delivery-only projection; the headline-variant intensity clause does not apply."
              },
              {
                "item": "adapters/slapstick",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/bizarre",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/deadpan",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/ceremonial_formality",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/operatic_melodrama",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/documentary_seriousness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/naive_wonder",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/uncomfortable_politeness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/misplaced_professionalism",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/escalate_the_workaround",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/show_behavior_indirectly",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/substitute_within_a_ritual",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/cast_the_behavior",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/literalize_the_wordplay",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "evaluation_cases/moth_vending_headline_unlock",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lunch_everyone_not_pattern_interrupt",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/crash_dummy_wordplay",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lonely_hearts_less_absurd",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/mom_text_reverse_retargeting",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "configuration/intensity_target",
                "included": false,
                "reason": "Brief does not match this item's condition. Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/require_headline_unlock",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/allow_custom_adapters",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/definition_version",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              }
            ],
            "model_input_sha256": "d92fc93400a18a4cfaebd9f57c27b0db46ba108706cfcf2e26ebe1d5955a9748"
          }
        },
        {
          "stage": "concept",
          "model_input": {
            "stage": "concept",
            "instruction_text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity.\nA reverse pattern interrupt places an ordinary, familiar element in an unexpected advertising context. The mismatch and surrounding product context create the realization.\nApplies when: Use for generation when the experiment brief selects the contextual/reverse approach.\nMake the visual puzzle understandable with a short headline or a small amount of context. Aim for an immediate aha; prolonged confusion weakens the concept.\nApplies when: Concepts that create a visual puzzle.\nExceptions: Speed is a qualitative design goal, not a measured time threshold.\nIdentify the audience, their actual problem and the angle they relate to before inventing the visual. Build the image around that problem so a short sentence makes the relationship click.\nFor retargeting audiences, generally favor clear product and offer messaging. When using a pattern interrupt, favor light humor and generally avoid shock. Include a genuine offer incentive or urgency when appropriate.\nApplies when: Retargeting audiences.\nExceptions: This is contextual guidance, not an absolute ban on other approaches.\nPattern interrupts can address problem-unaware, problem-aware or solution-aware audiences. Bottom-of-funnel use is generally less typical but remains possible; choose the approach for the audience and objective.",
            "values": {
              "definitions": {
                "adapter": {
                  "text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity."
                },
                "reverse_pattern_interrupt": {
                  "text": "A reverse pattern interrupt places an ordinary, familiar element in an unexpected advertising context. The mismatch and surrounding product context create the realization.",
                  "distinction": "This is a contextual approach; it can work without an impossible scene.",
                  "example_pattern": "An everyday notification appears above a product cart, revealing an unexpected use of the money mentioned."
                }
              },
              "rules": {
                "rapid_resolution": {
                  "text": "Make the visual puzzle understandable with a short headline or a small amount of context. Aim for an immediate aha; prolonged confusion weakens the concept.",
                  "review_questions": [
                    "What is initially puzzling?",
                    "What information resolves it?",
                    "Can the image and resolving text be understood together quickly?"
                  ]
                },
                "avatar_problem_first": {
                  "text": "Identify the audience, their actual problem and the angle they relate to before inventing the visual. Build the image around that problem so a short sentence makes the relationship click.",
                  "brief_fields": [
                    "audience",
                    "specific_problem",
                    "relevant_angle",
                    "intended_message"
                  ]
                },
                "retargeting_light_humor_only": {
                  "text": "For retargeting audiences, generally favor clear product and offer messaging. When using a pattern interrupt, favor light humor and generally avoid shock. Include a genuine offer incentive or urgency when appropriate.",
                  "scope": "Retargeting audiences and campaigns.",
                  "offer_note": "A free-shipping threshold is a purchase incentive; it does not establish a deadline."
                },
                "funnel_stage_applicability": {
                  "text": "Pattern interrupts can address problem-unaware, problem-aware or solution-aware audiences. Bottom-of-funnel use is generally less typical but remains possible; choose the approach for the audience and objective.",
                  "awareness_terms": {
                    "problem_unaware": "Does not yet recognize the relevant problem.",
                    "problem_aware": "Recognizes the problem and seeks a solution.",
                    "solution_aware": "Knows the kind of solution wanted and is choosing a specific offering."
                  },
                  "distinction": "Audience awareness and funnel position are related planning dimensions, not interchangeable labels."
                }
              },
              "adapters": {
                "light_humor": {
                  "name": "light humor",
                  "definition": "Gentle comic timing without ridicule, applied to the selected contextual situation."
                }
              },
              "mechanisms": {},
              "intensity_anchors": {},
              "evaluation_cases": {},
              "configuration": {
                "require_headline_unlock": false,
                "allow_custom_adapters": true,
                "definition_version": "reverse-contextual-v1"
              }
            },
            "example_use": "Examples illustrate classification and reasoning. Create original brand-specific work; use substantiated brand facts. They are not evidence of advertising performance.",
            "brief": {
              "funnel": "bof",
              "awareness": "product_aware",
              "audience_temperature": "retarget",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "reverse_contextual",
              "adapters": [
                "light_humor"
              ]
            },
            "brief_scope": "Use a familiar element in an unexpected advertising context. No impossible-scene or intensity-ten requirement applies."
          },
          "selection": {
            "policy_version": "conditional-context-v1",
            "policy_sha256": "5c8fce0accf4beb064d880e1a4bacc6231835aed033aec81934d633f1aaed39d",
            "brief": {
              "funnel": "bof",
              "awareness": "product_aware",
              "audience_temperature": "retarget",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "reverse_contextual",
              "adapters": [
                "light_humor"
              ]
            },
            "stage": "concept",
            "decisions": [
              {
                "item": "definitions/pattern_interrupt",
                "included": false,
                "reason": "Brief does not match this item's condition. Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/adapter",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/reverse_pattern_interrupt",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "rules/headline_dependency",
                "included": false,
                "reason": "Brief does not match this item's condition. Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/target_is_not_observation",
                "included": false,
                "reason": "Brief does not match this item's condition. Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/rapid_resolution",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/avatar_problem_first",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/retargeting_light_humor_only",
                "included": true,
                "reason": "Retargeting audience explicitly selected."
              },
              {
                "item": "rules/funnel_stage_applicability",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "adapters/light_humor",
                "included": true,
                "reason": "This delivery adapter was explicitly selected in the ad brief. Delivery-only projection; the headline-variant intensity clause does not apply."
              },
              {
                "item": "adapters/slapstick",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/bizarre",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/deadpan",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/ceremonial_formality",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/operatic_melodrama",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/documentary_seriousness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/naive_wonder",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/uncomfortable_politeness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/misplaced_professionalism",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/escalate_the_workaround",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/show_behavior_indirectly",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/substitute_within_a_ritual",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/cast_the_behavior",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/literalize_the_wordplay",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "evaluation_cases/moth_vending_headline_unlock",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lunch_everyone_not_pattern_interrupt",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/crash_dummy_wordplay",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lonely_hearts_less_absurd",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/mom_text_reverse_retargeting",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "configuration/intensity_target",
                "included": false,
                "reason": "Brief does not match this item's condition. Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/require_headline_unlock",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/allow_custom_adapters",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/definition_version",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              }
            ],
            "model_input_sha256": "33a8f3c43f2256e7beae4ebaf17f8b5f3870f2c021d3e7c56b732ff0f9f2556e"
          }
        },
        {
          "stage": "critique",
          "model_input": {
            "stage": "critique",
            "instruction_text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity.\nA reverse pattern interrupt places an ordinary, familiar element in an unexpected advertising context. The mismatch and surrounding product context create the realization.\nApplies when: Use for generation when the experiment brief selects the contextual/reverse approach.\nMake the visual puzzle understandable with a short headline or a small amount of context. Aim for an immediate aha; prolonged confusion weakens the concept.\nApplies when: Concepts that create a visual puzzle.\nExceptions: Speed is a qualitative design goal, not a measured time threshold.\nFor retargeting audiences, generally favor clear product and offer messaging. When using a pattern interrupt, favor light humor and generally avoid shock. Include a genuine offer incentive or urgency when appropriate.\nApplies when: Retargeting audiences.\nExceptions: This is contextual guidance, not an absolute ban on other approaches.",
            "values": {
              "definitions": {
                "adapter": {
                  "text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity."
                },
                "reverse_pattern_interrupt": {
                  "text": "A reverse pattern interrupt places an ordinary, familiar element in an unexpected advertising context. The mismatch and surrounding product context create the realization.",
                  "distinction": "This is a contextual approach; it can work without an impossible scene.",
                  "example_pattern": "An everyday notification appears above a product cart, revealing an unexpected use of the money mentioned."
                }
              },
              "rules": {
                "rapid_resolution": {
                  "text": "Make the visual puzzle understandable with a short headline or a small amount of context. Aim for an immediate aha; prolonged confusion weakens the concept.",
                  "review_questions": [
                    "What is initially puzzling?",
                    "What information resolves it?",
                    "Can the image and resolving text be understood together quickly?"
                  ]
                },
                "retargeting_light_humor_only": {
                  "text": "For retargeting audiences, generally favor clear product and offer messaging. When using a pattern interrupt, favor light humor and generally avoid shock. Include a genuine offer incentive or urgency when appropriate.",
                  "scope": "Retargeting audiences and campaigns.",
                  "offer_note": "A free-shipping threshold is a purchase incentive; it does not establish a deadline."
                }
              },
              "adapters": {
                "light_humor": {
                  "name": "light humor",
                  "definition": "Gentle comic timing without ridicule, applied to the selected contextual situation."
                }
              },
              "mechanisms": {},
              "intensity_anchors": {},
              "evaluation_cases": {
                "lonely_hearts_less_absurd": {
                  "classification": "pattern_interrupt_boundary",
                  "visual": "A newspaper personal ad describes a tired chef seeking a quick, filling meal; a meal shake responds as a match.",
                  "interpretation": "An unusual format and the personal-ad/meal mismatch create the interruption.",
                  "relative_absurdity": "Less absurd than the moth and crash-test examples; no numerical intensity rating is established.",
                  "scope": "A broader pattern-interrupt example, not an anchor for the high-intensity brief.",
                  "rule_links": []
                },
                "mom_text_reverse_retargeting": {
                  "classification": "reverse_pattern_interrupt_retargeting",
                  "visual": "A notification says Mom sent $80 for groceries, above a cart containing a $79 candle duo and a free-shipping threshold of $75.",
                  "initial_puzzle": "Why is a personal notification part of this product ad?",
                  "resolution": "Grocery money is spent on a non-grocery product; the mismatch supplies the joke.",
                  "approach": "Familiar interface in an unexpected advertising context, delivered with light humor.",
                  "offer_connection": "Free shipping over a threshold provides an incentive.",
                  "rule_links": [
                    "retargeting_light_humor_only"
                  ]
                }
              },
              "configuration": {
                "require_headline_unlock": false,
                "allow_custom_adapters": true,
                "definition_version": "reverse-contextual-v1"
              }
            },
            "example_use": "Examples illustrate classification and reasoning. Create original brand-specific work; use substantiated brand facts. They are not evidence of advertising performance.",
            "brief": {
              "funnel": "bof",
              "awareness": "product_aware",
              "audience_temperature": "retarget",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "reverse_contextual",
              "adapters": [
                "light_humor"
              ]
            },
            "brief_scope": "Use a familiar element in an unexpected advertising context. No impossible-scene or intensity-ten requirement applies."
          },
          "selection": {
            "policy_version": "conditional-context-v1",
            "policy_sha256": "5c8fce0accf4beb064d880e1a4bacc6231835aed033aec81934d633f1aaed39d",
            "brief": {
              "funnel": "bof",
              "awareness": "product_aware",
              "audience_temperature": "retarget",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "reverse_contextual",
              "adapters": [
                "light_humor"
              ]
            },
            "stage": "critique",
            "decisions": [
              {
                "item": "definitions/pattern_interrupt",
                "included": false,
                "reason": "Brief does not match this item's condition. Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/adapter",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/reverse_pattern_interrupt",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "rules/headline_dependency",
                "included": false,
                "reason": "Brief does not match this item's condition. Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/target_is_not_observation",
                "included": false,
                "reason": "Brief does not match this item's condition. Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/rapid_resolution",
                "included": true,
                "reason": "Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/avatar_problem_first",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/retargeting_light_humor_only",
                "included": true,
                "reason": "Retargeting audience explicitly selected."
              },
              {
                "item": "rules/funnel_stage_applicability",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "adapters/light_humor",
                "included": true,
                "reason": "This delivery adapter was explicitly selected in the ad brief. Delivery-only projection; the headline-variant intensity clause does not apply."
              },
              {
                "item": "adapters/slapstick",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/bizarre",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/deadpan",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/ceremonial_formality",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/operatic_melodrama",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/documentary_seriousness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/naive_wonder",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/uncomfortable_politeness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/misplaced_professionalism",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/escalate_the_workaround",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/show_behavior_indirectly",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/substitute_within_a_ritual",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/cast_the_behavior",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/literalize_the_wordplay",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "evaluation_cases/moth_vending_headline_unlock",
                "included": false,
                "reason": "Brief does not match this item's condition. Critique reference matches this variant, including its boundary examples."
              },
              {
                "item": "evaluation_cases/lunch_everyone_not_pattern_interrupt",
                "included": false,
                "reason": "Brief does not match this item's condition. Critique reference matches this variant, including its boundary examples."
              },
              {
                "item": "evaluation_cases/crash_dummy_wordplay",
                "included": false,
                "reason": "Brief does not match this item's condition. Critique reference matches this variant, including its boundary examples."
              },
              {
                "item": "evaluation_cases/lonely_hearts_less_absurd",
                "included": true,
                "reason": "Critique reference matches this variant, including its boundary examples."
              },
              {
                "item": "evaluation_cases/mom_text_reverse_retargeting",
                "included": true,
                "reason": "Critique reference matches this variant, including its boundary examples."
              },
              {
                "item": "configuration/intensity_target",
                "included": false,
                "reason": "Brief does not match this item's condition. Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/require_headline_unlock",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/allow_custom_adapters",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/definition_version",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              }
            ],
            "model_input_sha256": "ff8a007d91b62262fa87ed475e1d4b109f13985e0913b88bdb713d0be460d3cf"
          }
        },
        {
          "stage": "render",
          "model_input": {
            "stage": "render",
            "instruction_text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity.",
            "values": {
              "definitions": {
                "adapter": {
                  "text": "An optional performance or emotional-delivery modifier; distinct from mechanism, art style and intensity."
                }
              },
              "rules": {},
              "adapters": {
                "light_humor": {
                  "name": "light humor",
                  "definition": "Gentle comic timing without ridicule, applied to the selected contextual situation."
                }
              },
              "mechanisms": {},
              "intensity_anchors": {},
              "evaluation_cases": {},
              "configuration": {
                "require_headline_unlock": false,
                "allow_custom_adapters": true,
                "definition_version": "reverse-contextual-v1"
              }
            },
            "example_use": "Examples illustrate classification and reasoning. Create original brand-specific work; use substantiated brand facts. They are not evidence of advertising performance.",
            "brief": {
              "funnel": "bof",
              "awareness": "product_aware",
              "audience_temperature": "retarget",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "reverse_contextual",
              "adapters": [
                "light_humor"
              ]
            },
            "brief_scope": "Use a familiar element in an unexpected advertising context. No impossible-scene or intensity-ten requirement applies."
          },
          "selection": {
            "policy_version": "conditional-context-v1",
            "policy_sha256": "5c8fce0accf4beb064d880e1a4bacc6231835aed033aec81934d633f1aaed39d",
            "brief": {
              "funnel": "bof",
              "awareness": "product_aware",
              "audience_temperature": "retarget",
              "creative_approach": "pattern_interrupt",
              "pattern_interrupt_variant": "reverse_contextual",
              "adapters": [
                "light_humor"
              ]
            },
            "stage": "render",
            "decisions": [
              {
                "item": "definitions/pattern_interrupt",
                "included": false,
                "reason": "Brief does not match this item's condition. Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/adapter",
                "included": true,
                "reason": "Definition matches the selected approach/variant."
              },
              {
                "item": "definitions/reverse_pattern_interrupt",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/headline_dependency",
                "included": false,
                "reason": "Brief does not match this item's condition. Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/target_is_not_observation",
                "included": false,
                "reason": "Brief does not match this item's condition. Rule matches the selected strategy, variant and funnel context."
              },
              {
                "item": "rules/rapid_resolution",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/avatar_problem_first",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/retargeting_light_humor_only",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "rules/funnel_stage_applicability",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "adapters/light_humor",
                "included": true,
                "reason": "This delivery adapter was explicitly selected in the ad brief. Delivery-only projection; the headline-variant intensity clause does not apply."
              },
              {
                "item": "adapters/slapstick",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/bizarre",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/deadpan",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/ceremonial_formality",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/operatic_melodrama",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/documentary_seriousness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/naive_wonder",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/uncomfortable_politeness",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "adapters/misplaced_professionalism",
                "included": false,
                "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/escalate_the_workaround",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/show_behavior_indirectly",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/substitute_within_a_ritual",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/cast_the_behavior",
                "included": false,
                "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
              },
              {
                "item": "mechanisms/literalize_the_wordplay",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/moth_vending_headline_unlock",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lunch_everyone_not_pattern_interrupt",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/crash_dummy_wordplay",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/lonely_hearts_less_absurd",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "evaluation_cases/mom_text_reverse_retargeting",
                "included": false,
                "reason": "Item is not assigned to this workflow step."
              },
              {
                "item": "configuration/intensity_target",
                "included": false,
                "reason": "Brief does not match this item's condition. Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/require_headline_unlock",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/allow_custom_adapters",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              },
              {
                "item": "configuration/definition_version",
                "included": true,
                "reason": "Experiment configuration applies only to the selected pattern-interrupt variant."
              }
            ],
            "model_input_sha256": "85bfb5a4928414b48dc04536bd597b193b433fbc868503ec40f1fbb5bdba0860"
          }
        }
      ],
      "totals": {
        "seconds": 746.5,
        "calls": 32,
        "llm_calls": 4,
        "image_calls": 28,
        "llm_api_equivalent_usd": 1.3664,
        "fal_usd": 1.5565,
        "fal_list_usd": 1.5565,
        "cache_hits": 0
      },
      "factual_correction": "Both arms receive the same factual CTA correction; no quality rerolls.",
      "independent_observer": null
    }
  ],
  "non_pattern_example": {
    "model_input": {
      "stage": "concept",
      "instruction_text": "",
      "values": {
        "definitions": {},
        "rules": {},
        "adapters": {},
        "mechanisms": {},
        "intensity_anchors": {},
        "evaluation_cases": {},
        "configuration": {}
      },
      "example_use": "Examples illustrate classification and reasoning. Create original brand-specific work; use substantiated brand facts. They are not evidence of advertising performance.",
      "brief": {
        "funnel": "tof",
        "awareness": "problem_aware",
        "audience_temperature": "cold",
        "creative_approach": "product_demonstration"
      },
      "brief_scope": "Use the selected creative approach. Pattern-interrupt construction is not requested.",
      "audience_context": {
        "awareness": "problem_aware",
        "meaning": "Recognizes the problem and seeks a solution."
      }
    },
    "selection": {
      "policy_version": "conditional-context-v1.1",
      "policy_sha256": "bba8040f8c4b38e245719f41b6b8098ca04946cf3a4ad4244299ef920b43af70",
      "brief": {
        "funnel": "tof",
        "awareness": "problem_aware",
        "audience_temperature": "cold",
        "creative_approach": "product_demonstration"
      },
      "stage": "concept",
      "decisions": [
        {
          "item": "definitions/pattern_interrupt",
          "included": false,
          "reason": "Brief does not match this item's condition. Definition matches the selected approach/variant."
        },
        {
          "item": "definitions/adapter",
          "included": false,
          "reason": "Brief does not match this item's condition. Definition matches the selected approach/variant."
        },
        {
          "item": "definitions/reverse_pattern_interrupt",
          "included": false,
          "reason": "Brief does not match this item's condition. Definition matches the selected approach/variant."
        },
        {
          "item": "rules/headline_dependency",
          "included": false,
          "reason": "Brief does not match this item's condition. Rule matches the selected strategy, variant and funnel context."
        },
        {
          "item": "rules/target_is_not_observation",
          "included": false,
          "reason": "Brief does not match this item's condition. Rule matches the selected strategy, variant and funnel context."
        },
        {
          "item": "rules/rapid_resolution",
          "included": false,
          "reason": "Brief does not match this item's condition. Rule matches the selected strategy, variant and funnel context."
        },
        {
          "item": "rules/avatar_problem_first",
          "included": false,
          "reason": "Brief does not match this item's condition. Rule matches the selected strategy, variant and funnel context."
        },
        {
          "item": "rules/retargeting_light_humor_only",
          "included": false,
          "reason": "Brief does not match this item's condition. Retargeting audience explicitly selected."
        },
        {
          "item": "rules/funnel_stage_applicability",
          "included": false,
          "reason": "Brief does not match this item's condition. Rule matches the selected strategy, variant and funnel context."
        },
        {
          "item": "adapters/light_humor",
          "included": false,
          "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
        },
        {
          "item": "adapters/slapstick",
          "included": false,
          "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
        },
        {
          "item": "adapters/bizarre",
          "included": false,
          "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
        },
        {
          "item": "adapters/deadpan",
          "included": false,
          "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
        },
        {
          "item": "adapters/ceremonial_formality",
          "included": false,
          "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
        },
        {
          "item": "adapters/operatic_melodrama",
          "included": false,
          "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
        },
        {
          "item": "adapters/documentary_seriousness",
          "included": false,
          "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
        },
        {
          "item": "adapters/naive_wonder",
          "included": false,
          "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
        },
        {
          "item": "adapters/uncomfortable_politeness",
          "included": false,
          "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
        },
        {
          "item": "adapters/misplaced_professionalism",
          "included": false,
          "reason": "Brief does not match this item's condition. This delivery adapter was explicitly selected in the ad brief."
        },
        {
          "item": "mechanisms/escalate_the_workaround",
          "included": false,
          "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
        },
        {
          "item": "mechanisms/show_behavior_indirectly",
          "included": false,
          "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
        },
        {
          "item": "mechanisms/substitute_within_a_ritual",
          "included": false,
          "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
        },
        {
          "item": "mechanisms/cast_the_behavior",
          "included": false,
          "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
        },
        {
          "item": "mechanisms/literalize_the_wordplay",
          "included": false,
          "reason": "Brief does not match this item's condition. This mechanism was explicitly selected in the ad brief."
        },
        {
          "item": "evaluation_cases/moth_vending_headline_unlock",
          "included": false,
          "reason": "Item is not assigned to this workflow step."
        },
        {
          "item": "evaluation_cases/lunch_everyone_not_pattern_interrupt",
          "included": false,
          "reason": "Item is not assigned to this workflow step."
        },
        {
          "item": "evaluation_cases/crash_dummy_wordplay",
          "included": false,
          "reason": "Item is not assigned to this workflow step."
        },
        {
          "item": "evaluation_cases/lonely_hearts_less_absurd",
          "included": false,
          "reason": "Item is not assigned to this workflow step."
        },
        {
          "item": "evaluation_cases/mom_text_reverse_retargeting",
          "included": false,
          "reason": "Item is not assigned to this workflow step."
        },
        {
          "item": "configuration/intensity_target",
          "included": false,
          "reason": "Brief does not match this item's condition. Experiment configuration applies only to the selected pattern-interrupt variant."
        },
        {
          "item": "configuration/require_headline_unlock",
          "included": false,
          "reason": "Brief does not match this item's condition. Experiment configuration applies only to the selected pattern-interrupt variant."
        },
        {
          "item": "configuration/allow_custom_adapters",
          "included": false,
          "reason": "Brief does not match this item's condition. Experiment configuration applies only to the selected pattern-interrupt variant."
        },
        {
          "item": "configuration/definition_version",
          "included": false,
          "reason": "Brief does not match this item's condition. Experiment configuration applies only to the selected pattern-interrupt variant."
        },
        {
          "item": "rules/funnel_stage_applicability/awareness_terms/problem_aware",
          "included": true,
          "reason": "Only the accepted explanation of the selected awareness level is relevant here."
        }
      ],
      "model_input_sha256": "5b9356ebbba1fe620e4ff1c6c52e0c17de0f6731114ae27b8cd99b0a64f9d88c"
    }
  }
}