CREATIVE KNOWLEDGE · REVIEWED & VERSIONED
Eleven accepted teaching items. One explicit selection step. Each model receives the guidance that matches its task and the ad brief.
FROM LIBRARY TO MODEL INPUT
Creative approach, variant, funnel stage, audience awareness and audience temperature are independent choices. A person or an upstream planning step can set them. These experiments set them explicitly to inspect three different branches.
The selector matches those choices to reviewed applicability rules, then filters again for the current workflow stage. It includes the selected mechanism and adapters. Every inclusion and omission has a recorded reason.
The model receives selected guidance alongside offering facts and prior work. Video timestamps, narration quotes and review notes stay in the private evidence record. Relevant critique stages can receive clean teaching examples, including an ad headline needed to explain one. Exact model-input hashes are retained.
All eleven items now belong to a reviewed, versioned knowledge package. The conditional selector and these three experimental workflows use that package. Other generation entry points must explicitly call the selector with a brief to use it. Approval does not make pattern interrupt, top of funnel or retargeting the default for every ad.
“Top of funnel” does not automatically mean unaware or cold. Retargeting context is selected from the audience setting. Audience settings here are experimental assumptions; no business supplied an actual retargeting audience.
This cold, problem-aware product-demonstration brief excludes pattern-interrupt construction. The library remains available for another brief.
THE TWO APPROACHES
The mechanism creates the relationship; an adapter changes its delivery. Absurdity belongs to the headline-puzzle intensity choice, rather than an adapter. A planner may propose a new adapter with a definition and include it explicitly in the brief. Existing catalog definitions stay intact.
ACCEPTED TEACHING
Examples teach a distinction. They do not certify performance, prescribe source-ad copy or prove a level-ten rating. The four rules and the definition/mechanism guide generation; the five examples are available to relevant critique stages.
B18 · B19 · B20
Choose a run and workflow stage to inspect the actual saved model input and the selector’s decisions. The same explicit brief applies to all seven businesses in that run. Offering facts and prior stage work are added separately.